How much do you know about your customers?

The Pareto Principal

Also known as the “80/20 Rule”, the Pareto Principal governs more of your success than you may realize:

80% of your revenue comes from 20% of your customers
80% of your customers use only 20% of your features
80% of your effort is spent on 20% of your product
80% of your risk comes from 20% of your business

Understanding this can help you focus your limited resources to generate higher revenues and happier users. It can also help you avoid costly mistakes that threaten your bottom line and legal issues.

Learn what your customers want to improve your product

User Insights

Our user insight services start with your customers. We use a variety of techniques to learn more about them, how they use your product and what they really want from your product. Our services include:

Customer interviews and surveys
Customer reviews and feedback
Customer profiling and demographics
Workflow analysis
Customer loyalty measurement

Once we understand who the customer is and what they really want your product to do we develop “personas” for your most valuable customers that can drive your product development decisions.

Product Tuneup

To improve your product, we will gather key usage metrics that will help to drive your organizational and product goals:

Time on site per page and feature
User journeys
Most used features
Defect discovery rates
Data security
Conversion funnels

With data on how customers use your product and what they want we can chart new features and improvements that delight your users and generate more loyalty.